Officials from the Oktoberfest Race Weekend and JE Pistons have developed a new partnership heading into 2016 as JE Pistons has been named as the presenting sponsor of the Dick Trickle 99. The prestigious Super Late Model event is held during the Oktoberfest Race Weekend’s Friday night at LaCrosse Fairgrounds Speedway.

“JE Pistons is proud to partner with Oktoberfest,” said Sean Crawford, Director of Marketing, JE Pistons. “Our Mentor, Ohio manufacturing facility is conveniently located in the heart of the Midwest and can deliver any of the thousands of pistons we have in stock in just one day. The Midwest has a rich and storied racing tradition. This is an opportunity that makes great business sense for JE and we’re excited to support some of the very best pavement late model racing the country has to offer.”

The Dick Trickle 99 has become a premier race within a larger event, as an average of more than 66 drivers have attempted to win the popular three segment race over the past five seasons. The JE Pistons involvement at Oktoberfest will reach far past the Dick Trickle 99 however. Not only will the winner of each segment of the Dick Trickle 99 presented by JE Pistons receive a JE award for their efforts, feature winners in each class competing during Oktoberfest Race Weekend will be rewarded for their accomplishments.

For nearly 70 years, JE Pistons is the leader in high-performance forged pistons with a reputation that the competition can only follow. JE manufacturers the highest quality pistons and components that professional engine builders, race teams, and high-performance enthusiasts trust and rely on.

Be sure to follow the Oktoberfest Race Weekend on Facebook (/OktoberfestRaceWeekend) and Twitter (@RaceOktoberfest).

More information about the Oktoberfest Race Weekend and the 47th Oktoberfest can be found at, or by calling the office at 608-786-1525. Oktoberfest is held at the LaCrosse Fairgrounds Speedway, in West Salem, Wisconsin, just 7 miles east of LaCrosse.